Mobilink has announced collaboration with Atif Aslam under the banner
of its youth brand, Jazba, for Pakistan’s first ‘Rock-umentary’, which
will be filmed during a ten-city concert tour.
Rockumentary on Atif Aslam
The ‘Rock-umentary’ will provide fans with an insight into Atif
Aslam’s passion for music, the struggles he underwent during his initial
years and the effort put in as part of the process of creating his
widely popular music. Jazba will film this ‘rock-umentary’ during the
‘Jazba Generation Tour’, a nationwide series of concerts by Atif Aslam,
which will provide exclusive backstage footage of Atif Aslam’s
experiences during the tour, his interactions with his fans and an
intimate look at the man behind the superstar.
Atif Aslam Jazba Generation Tour
The ‘Jazba Generation Tour’ also promises to provide one of the
Pakistan’s greatest musical initiatives, as Jazba is simultaneously
launching four (4) contests in line with the brand promise of ‘Juro Gey
Tu Jano Gey’, which encourages Pakistan’s youth to commit to their
passion. These contests are being organized at 100 universities across
Pakistan and aim to identify talent in categories such as of ‘Best
director’, ’Photographer’, ‘Music Band’ and ‘Wardrobe Designer’. Winners
will get the opportunity to be part of the tour and showcase their
talents with Jazba and Atif Aslam.
Sadia Khurram, Director Marketing, Mobilink highlighted, "The
‘rock-umentary’ is Jazba’s initiative to showcase Atif’s musical
journey, his development into Pakistan’s biggest rock star, and to
provide him a platform to inspire the many millions who look up to him.
As Pakistan’s leading youth brand, we are also very glad to present the
‘Jazba Generation Tour’, which will provide our youth an opportunity for
healthy entertainment, especially at a time when such activities have
become so scarce.”