Meri Kahani Won Critical Acclaim
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By
Abdullah Mahmood on Saturday, October 04, 2008
This year has been a mixed bag so far for the Indian music industry,
which relies heavily on Bollywood movie soundtracks to keep the cash
registers ringing.
Among the success stories was the soundtrack release of music composer and actor Himesh Reshammiya's much-awaited Karzzz,
ahead of the film's box-office release on October 16. The music has
received a bumper response all over, including in the GCC territories,
with the UAE leading sales.
Karzzz's run adds to the recent success of soundtracks from the films Jannat, Jaane Tu ya Jaane Na, Singh Is Kinng, Bachna Ae Haseeno and Rock On, which has given some impetus to the sluggish Bollywood music business so far this year.
The
year 2008 started on a slow note with only A R Rahman's Jodha Akbar
managing to cross sales of more than one million units, until Race took
the music charts by storm thanks to composer Pritam's vibrant score.
Race
has been the best selling soundtrack so far this year, selling more
than 1.7 million units. This was followed by another of Pritam's
chartbusting soundtracks in the form of Jannat, which is running the Race soundtrack close in terms of sales.
"Jannat's
music sales exceeded our expectations" says Karan Lilaram, a senior
executive at Megastar, the UAE distributor for Sony-BMG. The only other
soundtrack that managed to do well was Tashan, but its performance was
short-lived due to the film's box-office failure," he adds.
"It
is very rare that a film's music continues to do well even after the
film's failure and it is important that a film succeeds for its music
to have a longer shelf life," says music composer Ismail Darbar,
speaking about the impact of a film's success on its soundtrack sales.
The second half of 2008 rocked the music industry with the soundtracks of three films Jaane Tu Ya Jaane Na, Singh Is Kinng and Bachna Ae Haseeno each achieving individual sales of more than 1.5m units.
Beyond
the fact that these films were all certified box-office hits, their
youthful, trendy music succeeded because it appealed to the younger
generation.
"Bachna Ae Haseeno's vibrant music performed best
among all our releases, which have included Tashan and Thoda Pyar Thoda
Magic so far this year. We believe Tashan's music sales could have gone
the extra mile had the film become a major box office success," says
Nelson D'Souza, Head of UAE operations, Yashraj Music and Films.
But
the soundtrack for Rock On, while catching on among the urban crowd in
India, only did well in some segments of the UAE market, such as the
big music stores in Dubai. This is probably because Hindi rock music is
still a new genre and is not yet everyone's first choice off the menu.
Besides
Hindi film soundtracks, the Indian music industry relies on
compilations of hit songs, remix albums and private albums to keep the
show running. This year Atif Aslam's Meri Kahani and Rabbi Shergill's
Avengi Ja Nahin won critical acclaim but failed to repeat the huge
success of their previous private albums, Doorie (2006) and Bulla Ki
Jaana (2005) respectively.
With no major remix
or private album recently that has rocked the musical charts, music
store owners had to be content with sporadic successful compilations of
Bollywood hits such as Let's Rock The Party, Lambhi Judai and Pappu
Can't Dance.
"I believe the genre of remix albums is pass�.
Though I don't have anything against them, I think they can't match the
charm of original music scores, which still lure a huge number of
people," says award-winning Bollywood playback singer Alka Yagnik.
But
more than changing tastes or the impact of different musical genres, it
is music piracy that is killing the industry which was worth nearly
Rs10 billion (Dh793m) in the early 1990s and shrank to a mere Rs5bn by
the early 2000s. A best-seller in the nineties meant sales in the
vicinity of 10 million units. That has come down drastically now to
only around two million units in recent years and speaks volumes about
how much of a loss the music industry has had to suffer.
Meanwhile,
the business will be hoping that the recent spate of successes
continues, with some major Bollywood musical blockbusters lined up for
release.
There is promise in the air of the year ending on a high note. |
| Category: Atif aslam Reviews | Added by: Danoo (2009-07-26)
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