Thank you for the music
Strings and Atif aslam have collaborated on their new song �Ab Khud Hei Kuch Kerna Parega�. PHOTO: FILE
KARACHI: With hundreds of comments rolling
in on music discussion forums as the news of their joint venture broke
online in May, Strings and Atif Aslam’s song "Ab Khud Hei Kuch Kerna
Parega” and its video is eagerly awaited by their fans.
On the top of a sixteen-floor, high-rise building in Karachi, the
shooting of the video was scheduled to begin with Jami as the director.
Speaking to The Express Tribune before the start of the shoot, Atif Aslam said, "Definitely, I am very excited about it.”
Faisal Kapadia, lead singer of Strings, added, "Yes, excitement is
there because a collaboration of two is there. That makes it all the
more exciting.”
The theme of "Ab Khud Hei Kuch Kerna Parega” underlines the dark
reality that the country is facing. With political force, its apathy to
deal with the decaying political situation in Pakistan and unstable
security conditions, the song itself is an inspiration to deal with
ongoing troubles.
With motivational lyrics, the song is meant to bring positive
energy to the young crowd, to stand up for themselves and do something
about the ongoing situation.
All three artists appeared in black outfits to match the theme of
their video’s second part of the shoot. According to Bilal Maqsood,
lead guitarist of Strings, the choice of black was to give a broader
perspective and a complete picture of what musicians feel as they
invite the youth to take action against social and political
instability.
With Strings’ videos shot in unconventional locations like deserts
and railway stations, the roof top of a partly constructed building was
not a matter of mere choice. Jami, who has also directed Strings’ video
for "Duur”, wanted to capture a broader view of the city. Absar, first
assistant to Jami, told The Express Tribune, "We wanted to
stand atop a high-rise building, from where we could see the city in
the backdrop to give a complete picture to the concept.”
After a series of retakes, the shoot completed as the sun began to
set. Meant for a timely cause, the artists hope it brings the same
inspiration among the audience that the musicians have tried to capture
through their audio and video, alike. source : http://tribune.com.pk/story/23266/thank-you-for-the-music/ |