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Difficult to make it big as celebrity in Pakistan: Atif Aslam
By Maha Mussadaq
ISLAMABAD:
Wildly popular singer Atif Aslam has enjoyed a substantial edge over
his contemporaries and amassed a colossal fan following at home and
abroad. From Aadatto Woh Lamhe, Aslam’s journey from pop
music to Bollywood is one many on this side of the border dream of. He
says it takes determination and persistence to become a star. "It was
and still is difficult to make it big in Pakistan as a celebrity or
artiste,” he tellsThe Express Tribune. "There are many hurdles aspiring artistes face.” Atif
says he started as a lone ranger, with no help from marketing or PR
agencies after his split from Jal. He is now nearing the 10-year mark of
his career. "I managed to do things on my own and most importantly, I
believed in myself. Pakistan still has a long way to go.”
Although
he feels there is immense talent in both Pakistan and India, the
difference lies in quality. The voices found in each country are
distinctive in their own ways, he says. "Every soil has its own sound,”
continues Aslam. "Pakistan’s is unique and admirable.”
While
he hopped over to Bollywood early on his career, Atif has high hopes
for his country. He was a part of Pakistani feature film Bol which
garnered an exceptional response at the box office due to its poignant
script. "I didn’t care about the money back then. I knew Bol had
the kind of script I would like to be a part of, and I was. It had a
message for the young ones and its purpose was served,” he says. He
believes in the resurgence of Pakistani cinema. "If a movie has a good
script or a good song, I will do it.”
When asked how he
feels about music talent hunts, Atif dismisses them as short-term
success solutions. "Six months and that’s it,” he says, referring to the
fame contestants earn.
After being a judge on Indian singing reality show Sur Kshetra,
which featured contestants from both Pakistan and India, Atif feels
such platforms are beneficial for an artiste who wants to get noticed
and gain fame only for a limited amount of time till they find actual
work. For this reason, Atif says he declined to be on the judging panel
of the upcoming Pakistan Idol, which includes Bushra Ansari, Ali Azmat and Hadiqa Kiyani. "People might watch Pakistan Idol, but that’s pretty much it.”
After
singing for B-town heartthrobs Shahid and Ranbir Kapoor, Atif has now
decided to focus on a music album. He aims to release the rocker inside
him and unveil a different genre via his album which is scheduled to
release mid 2014, three years after his last album release. "It will be a
selection of numerous compositions — the album can be a hit or a miss,”
he says.
The singer, who recently married his
long-time sweetheart Sara Bharwana, says his life has changed for the
better. "It’s amazing. I believe I have a partner who shares my
responsibilities with me, which is great,” he smiles.  Published in The Express Tribune, November 8th, 2013 | 
